Underdog Sports Leagues Captains Leaderboard
Best Marketing Innovation Nominee
Underdog Sports Leagues celebrates Captains at a variety of milestones, including 100 and 50 teams, Triple Double (three sports each with 10+ teams Captained), All Time team count per sport, Most Teams in a Single Year, Rookie of the Year (first year as a Captain with raw team count), and more.
Captains on these leaderboards receive internal perks that make their life, as Captains, a bit easier, with more and more earned as they climb the leaderboards: free roster spots, free schedule requests, pre-season no-touch team registration, cut the waitlist line, etc.
These leaderboards, in each market, have served as a marketing tool to entice teams to keep the same Captains and retain their teams in multiple seasons as well as different sports. Underdog now has Captains hungry to lead their teams to more leagues, feeding their competitiveness to be #1.