Juan Bermudez

Juan Bermudez, founder of Wit Sports Consulting (www.witsportsconsulting.com) and marathon runner, is an Industrial Engineer with majors in Operations Research and Finance, a Masters in Sports Business, and 18+ years of professional experience in the intersection between sports business and technology. After 7 years working in the IT and Software industry growing and scaling PSL (now Perficient LATAM), Juan spent his last 9 years learning, studying, working and implementing changes in the recreational and formational sports segment of the sports industry. As COO of NYC Sports, Juan led the transformation of NYC Basketball League from an informal tier 2 league business in Manhattan into a tier 3 company with multiple revenue streams (Playbook Sports), under a continuous growth culture. Driven by the passion for the industry and the results achieved, Wit Sports Consulting was founded to multiply the success stories through as many passionate organizations in the industry as possible.