KC Crew: The 54th Street Pickleball Experience

We teamed up with 54th Street Restaurant & Drafthouse in Zona Rosa to create the 54th Street Pickleball Experience! The experience initially started with just leagues. After they saw how well we ran our leagues, they wanted to expand the program. With the main goal to promote their new courts and get use out of the courts, we thought integrating our tournaments and learn to play happy hours was a no-brainer!

The full experience includes weekly leagues, monthly learn-to-play sessions and monthly cash prize tournaments that concluded in a tournament of champions. We wrapped them all into one landing page to promote the venue as well as all three pickleball options. The program brought in all sorts of pickleball players. From those who are picking up a paddle for the first time, to those who are almost too competitive and are playing for the cash. It also helped expand our presence into the Northland.