Photo of Monique Jacobs

Monique Jacobs

Associate Director, Sport & Entertainment Partnerships

Speaker

Member Since: 2023

Professional Bio

Monique Jacobs is currently working out of Essencemediacom’s NYC office on the Sport and Entertainment Partnerships team working for a variety of clients in a national and global capacity to help her clients find the optimum intersection of content, media, and cultural drivers to create customized sport and entertainment programs. Her partnership experience includes work across IP licensing deals, influencer programs, brand integrations, and national sampling tours.

Immediately prior to working at Essencemediacom, Monique led a team to launch the first-ever female-focused Ford F-150 campaign, led partnership strategy and execution with partners like Stewart-Haas Racing and Pro Football Hall of Fame, and provided support to enhance Ford’s official NFL truck sponsorship in the NFL post-season via creation and distribution of custom content.

Monique’s career began in a local/regional capacity managing athlete and event sponsorships for Coca-Cola. In this position, she identified opportunities and secured branding within activations like Powerade/ESPN Fab 50 High School Football and led guerrilla marketing product sampling surrounding local sports and entertainment activations like the NCAA Final Four and Red Bull House of Art.

Current and previous clients include Mars Wrigley, Mars Food, Shell, Ford Motor Company, Lincoln Motor Company, Vitaminwater, Powerade and Citizens.
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Education:
Walsh College 4 Bachelor of Business Administration
Awards:
2014 EFFIE: SUSTAINED SUCCESS
2015 PRO: BEST CAUSE BASED PROMOTION
2016 EX: BEST COMM. PARTNER
2016 PRO: , BEST CAUSE RELATED PROGRAM
2018 PRO: BEST NEW PRODUCT LAUNCH
2019 D-SHOW: DESIGN FINALIST
2023 Best Breakthrough in Gaming