Best Practice in Sponsorship

Club Sport

Club Sport took on a whole new level of strategic alignment in their partnership with Anheuser Busch when they were identified as the key activator for all in-market sports initiatives for on-premise accounts. This included unique activations with gaming and contests at local venues around their brands

1. Michelob Ultra for Valspar and an Ultimate Putt Putt competition that allowed winning teams of 2 from 12 qualifiers to not only win Michelob Ultra Titelist Golf bags, but entry to a longest putting competition on the final green of the Valspar PGA tournament for additional prizes. All qualifiers were awarded Dex Dec tickets to the Thursday round and winners were provided VIP snake pit tickets to the final round.

2. Michelob Ultra for Copa America and the Ultra Superior Soccer Shootout that allowed winning individuals from 12 qualifiers to not only win Michelob Ultra Soccer Swag/Coolers, but entry to a final competition where the winner was flown to Miami for the final and a chance to win VIP tickets to the Copa America final! The Tampa qualifier won!

3. Bud Light for the Football Faceoff competition that allowed winning individuals from 13 qualifiers to win entry to a city final competition where the winner & plus 1 is being flown to Vegas (Airfare, hotel, & food stipend) for the final and a chance to win airfare, hotel, tickets to the Super Bowl in New Orleans!

All in all, Club Sport has run over 40 events in partnership with the distributors, brands, and local venues to provide additional value to all involved including the end participant!

LI-KICK

LI-Kick formed a strategic partnership with a local commuter college that was struggling with enrollment in their in-house intramural programming. Through collaboration with the college's Student Activities Office, students were able to participate on college-sponsored teams in LI-Kick leagues. This partnership successfully bridged the gap between the college's offerings and LI-Kick's community driven sports leagues, benefitting all parties involved- The school was able to offer a more engaging and diverse intramural program, students gained easy access to intramural sports, and LI-Kick enrollment increased.