Best Marketing
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XOSO Sport & Social League - Campaign to improve its Google reviews
At the beginning of the year, XOSO launched a campaign to improve its Google reviews. At the time, the organization had 13 positive reviews but aimed to create a more impactful online presence when customers searched for local sports clubs. Since then, XOSO has received 131 authentic reviews, raising its total to 144 Google reviews with an impressive 4.8-star rating—and the reviews continue to grow.
To achieve this, XOSO introduced a webpage for general feedback that included links to its Google review page and added a signature to all outgoing emails promoting a monthly contest. As part of the contest, one review is selected each month, and the winner receives $10 off a future season. This straightforward campaign has had a significant impact at a minimal cost to the company.
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Big City Volleyball - Marketing Strategy Redifine
At Big City Volleyball, we pride ourselves on being New York City’s go-to destination for Adult Indoor and Beach Volleyball Leagues and we recognize that success in the social sports industry isn’t just about having the best leagues; it’s about understanding our players. In 2024, we redefined our marketing strategy for Adult Leagues by integrating cutting-edge technology, data-driven insights, and a strategic briefing process.
LI-KICK - 'Team of the Week' feature
LI-Kick uses the ELO algorithm to determine a 'Team of the Week' for each league. This innovative approach ensures that teams are recognized for how they perform relative to expectations. By analyzing ELO ratings, we can celebrate teams that achieve out-sized victories or defy the odds, creating more moments of recognition and excitement across our leagues.
The 'Team of the Week' feature is prominently highlighted in our weekly emails, quickly becoming a favorite among players. Teams eagerly look forward to seeing who earned the spotlight, adding an extra layer of competition and camaraderie to our leagues. This initiative has not only enhanced player engagement but also embodies our commitment to creating a vibrant, rewarding experience for everyone involved.
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JAM Sports - "Tic-Tac-Toe" series
In 2024, JAM Sports’ social content strategy focused on offering more “entertain” content to complement their promotional material, ensuring a fun and relevant approach while maintaining strong engagement with their brand. Social media coordinator Ben Wasylina spearheaded the creation of a "Tic-Tac-Toe" series during the summer of 2024. This engaging series featured a giant-sized tic-tac-toe challenge, incorporating various types of sporting equipment such as frisbees, footballs, and soccer balls. The results across the three-video campaign were impressive, generating 119,300 impressions, 702 watch hours, and an 84% watch time duration, reflecting the campaign's success in both entertainment and audience retention.
