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The SSIA Conference is going virtual! | February 17th-18th, 2021

Build your bench in 2021 and beyond!
The 11th Annual SSIA Conference is going virtual! Offering two half-day experiences focused on rebuilding, staffing and planning for vertical and horizontal growth in a post-COVID environment. This experience is the premier opportunity to learn, network & collaborate with those inside your industry, so don’t miss out!

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For the first time in the SSIA’s history, we will be offering the conference to both members and non-members alike! This event is FREE for SSIA members and their staff to attend.  Recordings of the webinars will be made available in the Members-only Locker Room post-conference.

The fee for non-members is $100 to attend a single day, or $150 to attend both days.  In the event that a non-member joins the SSIA after the conference, we will apply your conference fee(s) towards membership dues.  Please note that recordings will not be available to non-members.

The first 150 attendees to register will gain access to Keynote Speaker, Reid Priddy’s MXP Max Potential Mindset Program, which will teach you how to develop a winning mindset so that you can begin to operate and win at your full potential.  It includes 4 modules and an accompanying workbook, and is a $297 value.  All attendees will also get FREE access to the online version of Reid’s book, “Max Potential Playbook”.

Please contact Krissy Greenleaf at if you are interested in membership or becoming a sponsor or partner.


Keynote: Picking Up the Pieces After a Major Setback and Creating an Environment Where Sustained Success is Imminent

Reid Priddy

We are excited to announce our keynote speaker, Reid Priddy. He is a 4x Olympian, Gold and Bronze Medalist for Team USA (2004-2016) competing in indoor volleyball, a 2019 AVP Manhattan Beach Open Champion, the author of the “Max Potential Playbook”, and the Founder and CEO of the exciting new fitness startup company called INSAND.

Reid has spent his entire life pursuing how to maximize personal and collective max potential.  Having played for some of the world’s greatest coaches, and competing with some of the greatest athletes, Reid has synthesized 24 years of experience into the MXP Process, which is an actionable roadmap for anyone that is seeking to gain clarity and progress in his or her current pursuit, providing accessible tools that can help expedite the process of reaching their max potential.

Click HERE for a link to his full bio and visit to learn more about the MXP Process.

Accounting, Cash Management & 2020 Tax Preparation In the Age of COVID

Shauna Huntington, Founder & President, Fortiviti

Cash is King. In 2020, that became even more evident than ever. Understanding your margins and where your money is going can be the difference between your business ultimately finding success or shutting down within mere weeks. We’ll discuss how to track your revenue and expenses so that you can truly see how your business is doing. We’ll discuss the impact debt has on your business and how to properly manage for the tax and cash implications of paying it back.

Shauna Huntington is the Founder and President of Fortiviti, an outsourced accounting department and back office department for entrepreneurial companies.  She has spent her career looking for ways to improve the business operations process, and empower entrepreneurs. Her early background in public and corporate accounting, combined with experience in entrepreneurship, provided her with the foundation to start Fortiviti.

She served on the board of the National Association of Women Business Owners – Kansas City Chapter, serving first as President and then as Treasurer. She supports the ScaleUp program through Kauffman and the Small Business Development Center by educating participants on their business finances, and has recently added an Accounting Bootcamp to her consulting and educational activities. Shauna currently works with several SSIA members including KC Crew, Atlanta Sport & Social Club, and Houston Sports & Social Club.

Visit to learn more about her services.

Are Your Running Your Business…Or Is It Running You?

Lorie Clements, Springboard Solutions

Lorie Clements is a Certified EOS Implementer, serving clients from a wide variety of industries, including several SSIA member organizations. She used the EOS tools as a key leader in multiple businesses before launching her EOS practice, Springboard Solutions, giving her first-hand experience of all perspectives. Before founding Springboard Solutions, she served as President of a Texas-wide services company, COO of an innovative Healthcare IT company, CFO securing investment capital for solar energy power plants, and Vice President roles for business development, sales and marketing for small and large companies, both domestically and abroad.

Maybe you grapple with one or more of the following challenges:

  • Lack of control over your time, the market, or the organization
  • People who don’t seem to listen, understand or follow through
  • Profit that’s inconsistent or not enough
  • Growth is happening, but you can’t seem to break through to the next level
  • Quick fixes have come and gone, bringing little change coupled with frustration

Attendees of this 90-minute workshop will walk away with a set of simple, practical tools that you and your leadership team will use to immediately focus on priorities, get clear on issues, and gain traction together as a healthier leadership team. Many of the most successful entrepreneurs and business leaders work longer hours and get less return on their investment of time and money than they would like.

Visit to learn more about her services.

Developing Relationships With the Pro Sports Teams In Your City

Panel discussion moderated by Felix Goodson, VAVi / CLUBWAKA and Brian Irving, Chicago Sport & Social Club

The essence of this panel discussion is to help SSIA members facilitate and look towards partnerships and relationships with pro sports teams in their markets. Who are the people or departments clubs should be talking to? What types of partner opportunities are there outside of just trade or payment for ticket sales? How can clubs align with a greater community goal or outreach with their membership and the pro sports teams?


How To Build Your Bench Panel Discussion

Panel discussion moderated by Luke Wade, Founder of KC Crew

As COVID-19 has greatly affected the overall landscape of the sport and social industry this past year, owners and operators are looking for ways to expand and revamp their businesses, and are having to do so with smaller teams and resources. Join industry experts as they discuss horizontal and vertical growth strategies including expansion to the ‘burbs, youth programming, virtual events, facility and bar ownership, and recruiting and retaining the right staff for the job!


Public Relations For the Soaring 20’s

Will Gregory, President & Founder, Will Gregory Public Relations

For almost 20 years, Will Gregory and his team at WGPR have been preaching the gospel of retail, restaurant, hospitality and sports clients – including myriad events and charitable/civic initiatives. Many – if not all – of these companies have been hard hit by the COVID pandemic. Connecting journalists and in turn target audiences with positive stories and happenings is now more important than ever. At the intersection of earned, paid, shared and owned media – successful public relations can immediately and profoundly impact your business.

What we’ll cover. . .

  • Defining PR
  • Outreach and amplification of key messages
  • Doing what you can with what you’ve got
  • Same sentence partners and philanthropy
  • Best practices and tips of the trade

Will founded Will Gregory Public Relations in 2006 with a few local clients, a stellar list of contacts and the zeal of an inspired entrepreneur. He has a degree in English from the University of Missouri, Master’s in Integrated Marketing and Communications from the University of Kansas, and more than 25 years of public relations, marketing and communications experience.  Some of his past and present clients include Kansas City, MO Parks and Recreation, the Missouri Mavericks Hockey Team, Sporting Kansas City and the Kansas City T-Bones; Banana Republic and West Elm; Kaldi’s Coffee, Roasterie Coffee, Parisi Coffee, Red Bull and Vitamin Water; Groupon, and many others.

In addition to a myriad of pro bono work contributions, he has served as the:

  • Marketing and Events Manager, Downtown St. Louis Partnership
  • Community Relations Manager, The Kansas City Public Library System
  • Public Affairs Manager and Senior Writer, the Federal Reserve Bank of Kansas City
  • Marketing Manager, Mid America Health
  • Director of Public Relations, Fairmont Hotels / Kansas City

Visit to learn more about his services.

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