The 12th Annual SSIA Conference begins in...

We are excited to return to our IN-PERSON format!

REUNITE 2022, the 12th Annual Sport & Social Industry Association Conference, is heading south of the border to Los Cabos, Mexico. This all-inclusive experience is the premier opportunity to learn, network & collaborate with those inside your industry. 

This year will again feature specific “learning tracks” for different types of attendees with 18 available 60-90 minute seminars geared towards Management, Sales or Operations!

Don’t miss out!

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First Attendee

First attendee is FREE for SSIA Members, Platinum Sponsors and select Partners.

Additional Attendees 

Early Bird Fee:

$400 / Attendee if booked by midnight EST on November 1st, 2021 (For SSIA members only)

If booked after November 1st:

Tier 1: $500

Tier 2: $450 (10% discount)

Tier 3: $400 (20% discount)

Platinum Sponsors and select Partners get one free attendee. The Conference rate for sponsors and partners is $500/ person.


$50 / Guest  – Bring a friend or spouse to enjoy Cabo and attend SSIA receptions and dinners. Please note that this option is not available for SSIA members, non-members, partners, sponsors or their employees.


Non-Member Price: $1200/ Attendee – For the first time in the SSIA’s history, we will be opening our in-person conference to non-members starting November 2nd, 2021.


In the event that you need to cancel, refunds for Conference Registration fees will be provided if requested on or before January 24th, 2022.

In order to be included in conference materials and receive a shirt, attendees must be registered by January 24th, 2022.


The 2022 Sport & Social Conference will be hosted at the Hard Rock Los Cabos! Please note that our room block at the Hard Rock is SOLD OUT; however there are several options listed below that will still allow you to attend the conference!

  1. Book a room at the Hard Rock directly online at or through third party websites such as Expedia or Priceline. IMPORTANT: Once booked, please forward the confirmation email to, which should include the number of rooms booked, confirmation number, arrival and departure date.
  2. Stay at the Hard Rock’s sister hotel, Nobu, which is directly next door and only a 4-minute walk between hotels. The nightly rate is $601.66/night and includes all taxes and fees. Although Nobu is not an all-inclusive resort, it is a great option for those looking to bunk up with 3 or 4 to a room. IMPORTANT: Please keep in mind that you will need to purchase three (3) Hard Rock day passes at $125/day in order to access the conference, receptions and events. The Hard Rock has agreed to count the Tuesday evening reception and Friday half-day conference seminars and closing as one day. The passes include all meals and beverages while on site at the Hard Rock. Once booked, please forward the confirmation email to, which should include the number of rooms booked, confirmation number, arrival and departure date. She will then connect you with the Hard Rock directly to reserve and purchase your wristbands, which will be provided to you upon check-in at Nobu.

Click HERE to book your room(s) at Nobu. Contact Estefania Muriel directly at with questions regarding booking.


Please click HERE if you would like to be added to the Hotel Waitlist form. 


Please click HERE for hotel booking FAQ’s. For questions, please contact our Room Block Coordinator, Liliana Ferrer, directly at

If you booked your room(s) through the SSIA Room Block and you are unable attend the conference, PLEASE DO NOT CANCEL YOUR RESERVATION THROUGH THE HOTEL (if prior to January 24th).

  • Instead, please contact Krissy Greenleaf at or 352-514-3504 so that she can contact those on the waitlist who are hoping to book within the room block. Once there is confirmation that someone is interested in taking your room, Krissy will contact the hotel to provide a name change to the reservation. 
  • Once the name change is complete, the organization taking over the room reservation can reimburse the newly-confirmed organization directly via their preferred cash app or check.
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Speakers & Seminars

Ross Bernstein

Ross Bernstein, Conference Keynote Speaker

“The Champion’s Code: Building Relationships Through Life Lessons of Integrity and Accountability from the Sports World to the Business World”

The best-selling author of nearly 50 sports books, Ross Bernstein is an award-winning peak performance hall of fame business speaker who’s keynoted conferences for Fortune 500 companies on all seven continents and has been featured on CNN, ESPN, Fox News, and “CBS This Morning”, as well as in the Wall Street Journal, New York Times and USA Today.

Ross’s program is all about the DNA of what makes champions in sports so unique and how that relates to business. It’s based on a series of books he wrote in which he was able to interview more than 1,000 professional athletes and coaches that all had one thing in common: they were all members of the championship teams. In his research he concluded that the same metrics and characteristics that were common among champions in sports, were also common among peak performers in business. There are reasons certain teams win consistently, whereas others don’t…and Ross explains why. It’s based largely on the “Good to Great” concept of how the best companies are able to separate themselves from the rest of the pack through servant leadership, by creating of excellence, by developing deeper relationships, and by giving extraordinary customer service. Ross weaves sports stories, about the DNA champions, along with stories of companies who he has worked with around the world — and shares best practice ideas on ways to overcome disruption, while ultimately building stronger relationships. At the core of his message is the simple fact that we like to do business with people who we trust, who we like, and who just “get it” — CHAMPIONS.

In an engaging, provocative, and visually entertaining style, Ross will use inspirational stories and poignant life lessons from the world of sports to show attendees how to:

  • Create a “culture of excellence” by giving extraordinary customer service
  • Generate momentum by utilizing the “currency of karma”
  • Follow their moral compasses to win “the right way”, with respect, ethics, and integrity
  • Be better leaders and create more “buy-in” by embracing change and failure
  • Evolve from “order takers” to “trusted partners” by enhancing the quality of their relationships

After his Keynote Speech, Ross will lead the following seminar (click on the title to read the topic overview):

Randy Dean headshotRandy Dean, The E-mail Sanity Expert® 

Randy Dean, The E-mail Sanity Expert® and author of the Amazon bestseller, “Taming the E-mail Beast”, is a professional speaker and expert on time and e-mail management, effective organization, and the related use of technology. For more than 25 years, Randy has been leading programs for corporate, university, and association audiences. He has been featured on popular radio, TV, magazine, and blog programs, and is the creator of several streaming video self-study programs and live webinars. His highly entertaining programs leave audiences with immediately-usable strategies and skills on how to better manage their time, e-mail, inputs, apps, and technology.

Randy will be leading the following seminar topics (click on the title to read the seminar overview):

  1. Managing and Leading Great Staff and Team Meetings
  2. From Distracted to Productive: Finding Your Focus In A Hyper-Interrupted World, e-Distracted World
  3. Time Management Regardless of the Tech: From Paper to the Cloud and Everything In Between

Andrea YoungAndrea Young, Business Coach / Proven Team Leader / Breakthrough Marketing, Innovation & Strategy Executive 

Andrea Young loves to help entrepreneurs and their teams get a grip on their business, grow exponentially and become a highly effective team. She is a turnaround expert for start-ups to large businesses.

Andrea was VP at Coca-Cola where she was known for launching new brands from scratch and solving problems. She was an innovation guru and launched Coke Zero and Trivia. In her last role, she was brought in to fix a business; sales declined for 4 years and team members followed their own agendas. Andrea worked with the leadership team to create a vision, define the culture they wanted, and execute against one strategy. They began exceeding their target year-over-year!

When the pandemic hit, it was time for a change. She traded in her Corporate Card to follow her passion of helping business owners get a grip on their business, finally stop being stuck in day-to-day operations and fix people problems hampering businesses from reaching their full potential.

Andrea has lived the EOS® life first-hand at Atlanta Sport and Social Club and knows the power a system can have on culture and performance. She now pursues her passion of helping entrepreneurs and teams implement EOS® successfully to get the results they want.

Her session, “Coming Back Strong from the Great Resignation” is a live workshop using EOS (Entrepreneurial Operating System) Tools that can efficiently and effectively assist you in determining how to get the Right People in the Right Seats. With a focus on Hiring and Retaining key talent to create the Culture you want.

Cassie CopeCassie Cope, Cassie Cope Consulting 

With over 10 years of experience in the marketing industry, Cassie Cope has provided proven results through her innovative and award winning market strategies. Working with professional sports leagues, national acts, high profile clients and corporations, along with overseeing the marketing department for a $17M entertainment and event district in front of the Truist Park has given Cassie an elevated expertise with entertainment marketing.

Some of Cassie’s more exciting projects have been featured on Jimmy Fallon and Good Morning America, while reaching billions of people across the globe. Coming from a background in entertainment and digital strategy, Cassie has an experimental and custom marketing approach for all of her clients’ success.

Cassie will be leading the following seminars (please click on the titles for seminar overviews):

Best Practices for Hiring Officials & League Managers

In this panel discussion led by Brian Irving with Chicago Sport & Social Club, panelists will discuss when to outsource, when to train, what to do when you can’t do either, and how to retain them. (Click on the headshots below to view panelist bios.)

Brian Irving
Brian IrvingChicago Sport & Social Club
Carly Houman
Carly HoumanClub Sport
Marko Milanovic
Marko MilanovicChicago Sport & Social Club
Pedro Garcia
Pedro GarciaHouston Sports & Social Club
Steph McCormick
Steph McCormickAtlanta Sport & Social Club

The Basics of Running Pickup Games

The format of this seminar is a panel discussion led by James Gibbons with OpenSports. Find a field, get people signed up, play! The recipe to running pickup shouldn’t be difficult, but like everything, there is great variance in terms of success and profitability. From which sports to start with, to ensuring the right number of players show up, to the marketing and launch strategy, there are lots of questions to answer. Learn from organizations that have turned pickup into multi-million dollar businesses that are still scaling.

James Gibbons
James GibbonsOpenSports
Lynn Clementi
Lynn ClementiChicago Sport & Social Club
Dave Walker
Dave WalkerBig City Volleyball
Luke Wade
Luke WadeKC Crew

Building Your Own Facility

The format of this seminar is a panel discussion led by Chris Giebner with Club Sport. The Sport & Social Industry has always been dependent on 3rd party, outside venues to run the offerings of clubs, but that is no longer the case. More and more clubs in the industry have taken matters into their own hands by building facilities to host their own activities. This takes the unknowns and unpredictability of field rentals, contracts and leases out of the equation, but replaces it with a whole new kind of risk. Some of the industry leaders who have gone down this path will share the positive and negative aspects of building your own facility. Be it volleyball courts, soccer fields, or a full bar and restaurant, the upside can be tremendous with the right planning. SSIA clubs are unique in that they can embark on this journey with an already-existing customer base to help reduce the stress of filling fields or bar slots.

Chris Giebner
Chris GiebnerClub Sport
Dan Lefebvre
Dan LefebvreTRI SPORTS
Brandt Tillotson
Brandt TillotsonSportsmonkey
Christian Crute
Christian CruteSportsLink
Omid Rafiei
Omid RafieiHouston Sports & Social Club

Technology for Our Industry

Each season is a logistical mountain to climb. Everything from marketing to scheduling can slow you down and prevent you from delivering the best experience to your players. How can you make that mountain smaller?

In this session you will learn about different technology solutions that are available for each key area of your business. We will touch on everything from marketing to staff management, event management to data analytics – just to name a few. We will also take a deep dive into three case studies which will showcase how a specific technology solution was used to solve a business problem in our industry. This session will also be a platform for discussion around technology gaps you are facing, with a focus on connecting you with someone in the room who has solved that problem.

Whether you schedule your leagues in excel, or have developers on staff, you will walk away from this session with a clear path to improving your business operations through a technology solution.

Dave de Mendonca
Dave de MendoncaJAM powered by the Sport & Social Group

Building a Business Attractive to Family-Oriented Staff

This seminar will be a panel discussion led by Chris Giebner with Club Sport, and will discuss Challenges and Strategies for living a successful and fulfilled family life while working in social sports

Chris Giebner
Chris GiebnerClub Sport
Kristi Herold
Kristi HeroldJAM powered by the Sport & Social Group
Marc Tucci
Marc TucciAustin Sports & Social Club
Chris Hastings
Chris HastingsChicago Sport & Social Club
Ian Elston
Ian ElstonClub Sport

Building Lifelong Fans: Adventures in Loyalty Programs & Member Retention

Player acquisition requires a large investment of time, money and energy. Despite a post COVID “rebound”, competition for the time and attention of our players is evolving and ever-increasing. Delivering premium experiences is key to hooking players and turning them into lifelong fans of your organization.

In this talk Rich von Rauchhaupt with LI-Kick will discuss:

  • Creating remarkable and memorable player experiences
  • Methods to increase player retention
  • Programs to reward loyalty
  • Identifying MVP’s from your player base
  • Key metrics to monitor league health and employee performance
  • Digital experiences to keep players engaged off the field
  • Building community and culture
Rich von Rauchhaupt
Rich von RauchhauptLI-Kick

How to be Profitable, Lean…and FUN!

Danny and Martin will share how their organizations stay profitable and lean, while keeping FUN a focus.

Dan Lefebvre
Dan LefebvreTRI SPORTS
Martin Espinoza
Martin EspinozaUnited Fray
Leanna Cromie Silva
Leanna Cromie SilvaVOLO

Corporate Events & Wellness

The Sport & Social industry has traditionally focused on providing leagues and events to individual players. But more and more, clubs should engage with local companies and corporations to provide an outlet for their employees. This can be billed as team building, wellness, or health initiatives. With 12+ years experience in this space, Steph will provide hints and guidance on how to tap into a company’s culture and offer our industry as a solution to their wellness needs. This includes how to find possible corporate customers in your area, who to contact within their organizations, and what/how to quote them.

Steph McCormick
Steph McCormickAtlanta Sport & Social Club

8 Ways to Become More Inclusive

Katie Greene, Assistant AD for Operations, Diversity, Equity and Inclusion Coordinator at Bowdoin University, will virtually lead a 45-minute presentation on “8 Ways to Become More Inclusive” followed by a 15-minute Q&A Session. After Katie’s presentation and Q&A are finished, the seminar attendees are invited to stick around for a 30-minute breakout session led by DEI Committee members to discuss how they are tackling the topic of inclusivity in their own organizations. 

Katie Greene
Katie GreeneBowdoin University
Martin Espinoza
Martin EspinozaUnited Fray
Carly Houman
Carly HoumanClub Sport

Alternative Business Models

Come enjoy the knowledge shared amongst our industry leaders and what they have done to create alternative ways to generate business within our markets. Whether it be owning a private venue, bar, virtual games, partnerships with facilities, staffing or events, these leaders are leading the way on how we can generate other revenue streams.

Justin Jacobs
Justin JacobsCome Play Detroit
Katy Wade
Katy WadeKC Crew
Ian Elston
Ian ElstonClub Sport
Kate Kerins
Kate KerinsVOLO
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