Who We Are
The Sport & Social Industry Association is a trade organization that connects the hundreds of existing and emerging companies in the Social Sports Industry. It consists of businesses that produce and manage various adult sports leagues, tournaments and social events. We are a non-profit 501c6 and our main goal is to help the industry and its member businesses grow through cooperative efforts. We do this through organizing various knowledge share, group purchasing and national sponsorship efforts. We have also built a glossary of terms for the industry to use in measuring ourselves. The SSIA consists of over 60 dues paying member organizations in the US and Canada.
Why We Exist
All established industries have some form of trade organization because of the instant benefits they offer. Trade associations allow companies in an industry to work together to establish industry standards and benchmarks. They also allow competitors to ensure that their market is thriving, regardless of the elements that differentiate them. In a nutshell, a trade association allows an industry to communicate appropriately to various constituents in a way that improves the fortunes of everyone involved in the industry. As of 2010, there was no such organization for the hundreds of established businesses in the Social Sports Industry. The SSIA has grown from 25 company members initially to now over 60 member organizations in the US and Canada, showing that together, we can help our industry members in ways that were not possible before the SSIA.
What Are Social Sports
Sport & Social Clubs provide dynamic sports leagues and social events to the active, 21+, fun seeking demographic.
Some might consider playing sports and socializing as two separate events. A “Sport & Social” business (and it’s customers) see them as one and the same. Meaning not only can one event contain both sport and social activities, but that putting the two together creates the optimal experience for any active, social person. Sport and Social leagues allow for people to meet and compete on the field, then join the party afterwards. Sport and Social businesses aim to bring all types of people together through sports on the field and to provide amazing social activities that are all about having fun off the field.
Sport & Social businesses include a designated place for all members to visit after the game for a beer, a bite to eat and a friendly conversation with teammates and opponents. In addition to sports leagues with post-game happy hours, Sport and Social businesses usually host larger social events that are coupled with a sporting event such as an endurance race. The sporting event could also be a national/regional tournament, obstacle course or scavenger hunt. Sport and Social businesses are becoming more and more organized, business-savvy and successful everyday, and the Sport and Social Industry Association is the perfect place for these businesses to collaborate with other companies in the industry, learn about best practices and enjoy a healthier business climate due to the scale that a united industry creates. There are hundreds of established Sport and Social organizations in the US and internationally. The SSIA aims to bring these organizations together to learn from each other and increase their bottom line in the process.